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Video: Japanese bean dogs created as branding exercise

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Planning to eat soon? You might want to check your bowl for little bean dogs (mameshiba).

According to Curiosite, the trivia-spewing beans – named after Shiba Inu, a Japanese breed of dog – were created in 2009 by advertiser Dentsu purely to build a brand.

The beans have their own website and were recently promoted at Comic-Con.

See more: Watch the mameshiba theme song. [tip: Starling]

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GreenReaper (Laurence Parry)read storiescontact (login required)

a software developer and Norn from London, UK, interested in wikis and computers

Small fuzzy creature who likes cheese & carrots. Founder of WikiFur, lead admin of Inkbunny, and Editor-in-Chief of Flayrah.