Sofawolf gets a mention in 'Publisher's Weekly' spotlight on author M.C.A. Hogarth
In 2004, she offered “Flight of the Godkin Griffin,” a sword and sorcery fantasy diary, directly to her audience via LiveJournal, then a popular social blogging platform. (Hogarth still actively connects with fans there, at haikujaguar.livejournal.com.) Each entry ended with a question about a minor thing that could happen next, and readers who donated could vote and have an effect on the upcoming scenes. Years later, once prior publication on the Web no longer necessarily jeopardized a project’s print prospects, Hogarth sold this piece to the small press Sofawolf as a two-volume novel. Although Hogarth may have chosen to blaze the self-publishing path as a response to a traditional publishing industry that did not want her on her terms, she’s well-suited to a flexible, entrepreneurial approach to authorship, combining perfectionism with drive and marketing and management skills honed in the corporate world. “Self-publishing is more agile,” she says. “You can put things out faster, make decisions faster. It’s very rewarding for people like me, who write quickly and respond to change very quickly. There’s no set path anymore, even if you are traditionally publishing. You have to find weird opportunities and try them.”
Publisher's Weekly has been published continuously since 1872 and bills itself as the "International News Magazine of Book Publishing and Bookselling," with a circulation of over 25,000 publishers, librarians, booksellers and literary agents.