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Spirit-cones! Spirit-juice! Spirit-burgers!

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From Brandweek.com:

LOS ANGELES -- DreamWorks' animated horse love story, "Spirit: Stallion of the Cimarron," will be carried by a projected $75-100 million in promotional support and partnerships with Burger King, Baskin-Robbins, M&M/Mars, Hewlett-Packard and juice-maker Veryfine.

DreamWorks also is expecting solid retail tie-ins and has projected a Spirit presence in 80,000 retail outlets, sources said. DreamWorks executives were said to have held tete-a-tetes with Wal-Mart brass over a follow-up to the discounter's support for the studio's 2001 hit "Shrek," though no deals are signed.

Comments

Your rating: None

It might be my species-ism, but I'd be very, very worried about eating a burger that's promoting a horse movie.

Especially if the movie bombs...

Your rating: None

Thanks for that image, Chip. I have to go be ill now.

-Feren
"We use them for divine retribution."

Your rating: None

NNNNNNNNNNNNNNNG

I KNEW there was a reason I didn't eat at most fast food chains anymore.... wait, I've NEVER eaten at Burger King. *whew*

Your rating: None

Commercialization! Commercialization! There's no way around it! Anything heavily promoted (there seems to be no correlation as to the actual MERIT of the item) will pervade at least one fast-food franchise.

I'm not saying it's bad. I'm not saying it's good. I'm saying it's the way things are in our culture.

But it can still be annoying at times! }=)

Smile! The world could use another happy person.

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