Spirit-cones! Spirit-juice! Spirit-burgers!
LOS ANGELES -- DreamWorks' animated horse love story, "Spirit: Stallion of the Cimarron," will be carried by a projected $75-100 million in promotional support and partnerships with Burger King, Baskin-Robbins, M&M/Mars, Hewlett-Packard and juice-maker Veryfine.
DreamWorks also is expecting solid retail tie-ins and has projected a Spirit presence in 80,000 retail outlets, sources said. DreamWorks executives were said to have held tete-a-tetes with Wal-Mart brass over a follow-up to the discounter's support for the studio's 2001 hit "Shrek," though no deals are signed.