Spirit-cones! Spirit-juice! Spirit-burgers!
Posted by Rigel on Tue 5 Feb 2002 - 12:03
From Brandweek.com:
LOS ANGELES -- DreamWorks' animated horse love story, "Spirit: Stallion of the Cimarron," will be carried by a projected $75-100 million in promotional support and partnerships with Burger King, Baskin-Robbins, M&M/Mars, Hewlett-Packard and juice-maker Veryfine.
DreamWorks also is expecting solid retail tie-ins and has projected a Spirit presence in 80,000 retail outlets, sources said. DreamWorks executives were said to have held tete-a-tetes with Wal-Mart brass over a follow-up to the discounter's support for the studio's 2001 hit "Shrek," though no deals are signed.
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It might be my species-ism, but I'd be very, very worried about eating a burger that's promoting a horse movie.
Especially if the movie bombs...
Thanks for that image, Chip. I have to go be ill now.
-Feren
"We use them for divine retribution."
NNNNNNNNNNNNNNNG
I KNEW there was a reason I didn't eat at most fast food chains anymore.... wait, I've NEVER eaten at Burger King. *whew*
Commercialization! Commercialization! There's no way around it! Anything heavily promoted (there seems to be no correlation as to the actual MERIT of the item) will pervade at least one fast-food franchise.
I'm not saying it's bad. I'm not saying it's good. I'm saying it's the way things are in our culture.
But it can still be annoying at times! }=)
Smile! The world could use another happy person.
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