Toying With Magick
Tokidoki is a boutique toy and design company we encountered at Comic Con. Their web site describes them very well: “Headquartered in Los Angeles, CA, tokidoki was founded in 2003 by designer Simone Legno and his partners Pooneh Mohajer and Ivan Arnold. An innovative line of apparel, handbags, cosmetics, accessories and more, tokidoki has built a worldwide following with its larger-than-life characters and designs. The brand’s cult status has fueled high-profile collaborations with Karl Lagerfeld, LeSportsac, Onitsuka Tiger, Marvel, New Era, Hello Kitty, Fujitsu, Levi’s, Smashbox cosmetics, Xbox, T-mobile, Fornarina, Skullcandy and Medicom Toy.” Whew! Those “larger than life characters” include unicorns, cute cows, and other chibi human and funny animal creations. Turns out they’re available at a large number of well-known retail stores worldwide too.