Review: 'Norm of the North' isn't exactly 'Frozen'
So it seems the first animated movie of 2016 is upon us. And the entire world collectively went 'Oh'.
From the looks of it, everyone in the world hates this film. Critics, moviegoers, children, everyone. I'm pretty sure I hate it as well, but I can't be sure since I actually fell asleep in the theater for this thing. No joke. It's the second time I've fallen asleep in a theater ever, the first being ... Avengers 2.
Where did it go wrong? Perhaps it was Rob Schneider. Maybe it was the sweat shop CGI brought to you by Lionsgate. Or could it be the fact that a poorly written and animated film in 2016 with fart and other unfunny jokes was just doomed for failure? Who knows?
Well actually, we all know that it was all of those things. This film has collected the rare achievement of getting a 0% on Rotten Tomatoes, the first film of 2016 to do so. And only the second computer generated film of all time to do so (the first being Space Chimps 2) which is a feat worthy of applause.
What're the takeaways exactly? For the movie, none. Zero. Nada. Except maybe a good Film 101 class of what not to do. Honestly, as I'm trying to develop my own film right now, and I find it hard to actually feel good having to write a script with 'and then he farts and it's funny' in it so this film deserves a scientific study.
My concern is that this film will do one of two things. First, it'll leave a bad taste in people's mouths and they'll be cautious now, possibly avoiding future animal movie releases. I'm especially worried about Kung Fu Panda 3. Which brings me to the second possible outcome. Smart people didn't see this movie. The trailer has more dislikes than likes which I've never seen before, and there was zero hype. Kung Fu Panda 3, though, has ALL THE HYPE. I know lots of people who were smart enough to hold off on munching that deliciously disgusting movie popcorn for another week or two to see a film actually worth giving money too, and hopefully more people did the same. And with an opening weekend of $6.7 million, it's easy to see that maybe, there are smart people out there who don't get suckered into seeing this trash.
This wasn't so much a movie review as a movie ... examination. But take from it what you will.