FSEEE Introduces New Fire Awareness Mascot: Reddy Squirrel
Looks like Smokey Bear has some competition.
Oregon-based Forest Service Employees for Environmental Ethics (FSEEE) has introduced its new mascot, Reddy Squirrel. The rake-toting red squirrel was FSEEE's response to the U.S. Forest Service and Ad Council's recently revamped Smokey Bear fire-prevention campaign. To reflect increased dangers faced by homeowners living near forests, Smokey Bear's 58-year old motto has been changed to "Only you can prevent wildfires."
FSEEE maintains that since forest fires are not preventable, the Forest Service should emphasize how to prepare for the inevitable wildfires. Reddy's motto is "No one can prevent forest fires. Be ready!"
Reddy Squirrel will make her debut September 1 in Forest Magazine. Andy Stahl, executive director of FSEEE, said the Reddy Squirrel campaign will target people who live in or near forests, and the insurance companies that underwrite their homes. Although the group has only spent $25 on the character, a Web-based cartoon, television and radio spots, and packets of information for homeowners are also planned.