Fur Affinity is now independent once again after five years under the management of social gaming company IMVU. This comes as IMVU is looking to restructure their company to be called Together Labs, and take on major investment from Chinese company NetEase. Dragoneer repurchased Fur Affinity, for more than he originally sold it for, and now owns it under his own company (Frost Dragon Art LLC) once again.
They also made a new logo for the occasion.
On January 26th Silver Eagle, who was brought on as a web developer for Fur Affinity, released a video posting his resignation. In it he talks about his experiences as a developer there, and all the troubles it has caused him emotionally and financially. Thousands of views later the video set off a firestorm of criticism in the direction of leadership at the fandom's most popular website.
Similar controversies have been played out many times before for Fur Affinity, but let's take a look at why this one has perhaps stirred more ire than others and why it has many furs talking about the impact our most popular website has on the lives of others. To do this, we must take a look at the background of the developer who came forward.
3D chat service IMVU has bought furry art community Fur Affinity for an undisclosed sum. According to the announcement, "FA will continue to operate independently", and former owner Dragoneer says he remains "in charge of the site, direction and improvements".
IMVU, which bills itself as "the world's largest 3D Chat and Dress-Up community", has marketed its service to furry fans since at least 2006. The company proposes to monetize their January 2015 purchase through "added advertising" presented via "an improved experience", rather than "taking FA content, redistributing it, reposting it, using it in-game".