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Video: Orangina asks "Who's Boss?" in new furry ads

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Orangina, the carbonated citrus drink whose advertisements have featured anthropomorphic animals since 2007, has released two new commercials.

Created by the Fred & Farid agency, the commercials are for "Miss O", the sugar-free version of Orangina. With the tagline "Who’s Boss?", the advertisements take stereotypical gender roles in relationships, and reverse them.

In one promo, a hyena businesswoman phones home to her human boyfriend or husband, and proceeds to lie about working late so she can have a night out with her friends. In the other, a black wolf in a cafe gives a "It’s not you - it’s me" speech to her human boyfriend, who doesn't take the breakup very well.