Baidu India promotes World Environment Day with 'The Last Conversation'
World Environment Day was established by the United Nations General Assembly in 1972. It is on Sunday, June 5 in 2016. This year’s theme is: “fight against the illegal trade in wildlife”, with the slogan "Go Wild for Life”, and some search engines are getting on board:
Baidu’s India office will launch a new social campaign named “The Last Conversation” to raise awareness of wildlife depletion. The campaign will feature Baidu’s mascot, the “DU bear”, having a final conversation with different endangered animals through a series of posts on Facebook and Twitter, with the goal of urging people to avoid products that cause harm to wildlife. (Baidu India’s 31 May press release)
Baidu's campaign, which started June 1st on Facebook and Twitter, shows the ultra-cute DU bear interviewing critically-endangered species living in India, such as the Himalayan brown bear, as well as other popular species of lesser concern, such as the Bengal fox.
15 species of birds, 12 species of mammals, and 18 species of reptiles and amphibians in India are recognized as critically endangered.
The animals featured in the conversations will speak their last words to the DU bear before they are turned into consumer products, in a strong message of the harmful impact of our purchases on wildlife.