Just two months after the live action Sonic the Hedgehog movie's character design caused such a backlash that the movie was delayed to 2020 to fix it and on the very day the controversial "live action" Lion King hits theaters, we have yet another entry in 2019's "was 'live action' really a good idea here?" canon. The trailer for Cats is out now, and to quote the villain of the aforementioned Lion King (which is also a Boy Scout motto), "Be prepared."
In Brazil in March 2019, a furry bowling event had gathered under the name Furboliche. In attendance was Crash Azarel, a popular fursuit performer who had been guest of honor at Brasil FurFest the previous year. At the bowling event there was also another group in attendance to take photos of the fursuiters, to show them wearing sneakers for an advertising campaign for Converse (a brand bought by Nike in 2003). These adverts have been recently released on their Argentinian and Australian sites. Crash shared the news of the marketing launch on his Twitter feed.
WELL CONVERSE-ALLSTARS's FURRY COMERCIAL IS OUT.
So far only in Australia and Argentina, but coming soon near you! XD on their site and on their shops! pic.twitter.com/TMdbVWmCkG
— Crash Azarel (@Crash_Azarel) July 13, 2019
Afterwards, some furs began to be critical of the collaboration, concerned about using one's fursona for the profit of another, and fears of corporate culture and marketing infiltrating the fandom. True to its brand name, the shoe being worn by the furs of Brazil were starting a conversation on outside marketing within the fandom.