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ArtWorkTee's T-Shirt Campaign and the Selling of Identity

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34,000.jpgArtWorkTee has been quite busy this year when it comes to their charity drives and other Kickstarter campaigns. At this time they are working on their third KickStarter for the year. The first was a calendar drive where fursuiters were pictured for each month. These calendars were sold with proceeds going to a shelter for young horses called Last Chance Corral, which was covered by Flayrah. The second was not covered by Flayrah and was a for helping a feline shelter, Flatbush Cats.

Using charitibility is always a good way to achieve positive marketing and brand recognition, particularly in the furry fandom. In fact, it was a suggestion I had made in regards to the failed ‘designer fursuit’ experiment Zweitesich that if they made those custom designer fursuits a few thousand dollars more expensive and donated those thousands of dollars toward a charity it would have made the fursuit a badge of honor instead of one of purely being a gloating of wealth, which tends to be seen as reprehensible in the fandom.

Now that ArtWorkTee had done these charity kickstarts, the third appears to be using a month drive as an opportunity to introduce a new line of T-Shirts from them. This time it looks like there is no organization that is being supported. Instead, ArtWorkTee is using the same marketing strategy in order to introduce a line of pride shirts based on promotion of individual sexual and gender expression. It mixes a furry character brought to life by LuhBraz Art, mixing the characters with the particular representative flag's color schemes.

There are only a few days left to secure a t-shirt from this initial printing. But they will be available for sale after the campaign at their website and at Midwest Furfest's Dealer's den this year. So what is the incentive for doing this Kickstarter Campaign? It seems mostly to gauge interest, and they will expand their line based on this interest. That's what we will be going over in this article.

Look out firefighters, fursuiters arrive onto the charity calender scene

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It can be difficult to raise money for good causes. In doing so, a bit of creativity can be king. So in the late 1990s the New York Fire Department had created an interesting idea to titillate some interest in giving money to help raise funding for their organizations. This calendar of heroes would be a yearly staple for the Big Apple, each month having one of their own posing with a warm smile, usually shirtless. This idea has been emulated by other firefighting organizations following its success.

Whether this was the inspiration when Artwork Tee when they decided to round up a bunch of fursuiters for their idea for their own charity calendar, I am not sure. What is certain is that these costumed furs will be far less exposed than their firefighter counterparts. In fact they will be quite heavily dressed in their animal costumes as they try to "Save the Baby Horses".