'Un Gallo con Muchos Huevos' takes a top-ten box office spot over Labor Day weekend
A box office surprise just came out of Mexico; Un Gallo con Muchos Huevos (that's "The Rooster with Many Eggs" for our mostly-English-speaking audience, though "huevos" has a double meaning in Mexican Spanish slang) took a top-ten spot at the American box office for the Labor Day weekend.
Box Office Mojo is placing the movie with an estimated 7th or 8th place (final tallies will most likely arrive Monday) with an approximate box office of $3.4 million; this is a fantastic run for a movie that is currently only available in Spanish, and which opened in just 395 theaters.
The movie did seem to come out of nowhere to English-speaking American audiences; the announcement it exists was In-Fur-Nation's top story at this piece's press time. Cartoon Brew notes it "had no […] mainstream press coverage", so furries weren't the only group to drop the ball.
In addition to being screened in only Spanish, it had no promotion in English. According to Variety, though there were no English language advertising, the movie was heavily advertised in Spanish in areas with high Mexican American populations, including restaurant tie-ins.
In addition to making the top ten, Un Gallo con Muchos Huevos was first place for average money made over the weekend at individual theaters, with $8,806 per theater. This high average rate of attendance helped account for its stellar performance. For comparison, Shaun the Sheep had a similar total box office as Un Gallo con Muchos Huevos, but nearly 2,000 more screens showing the movie (Flayrah's own review of Shaun the Sheep notes the lack of attendance).
Originally released last month in Mexico (where it has made approximately $6 million there), Un Gallo con Muchos Huevos is currently rated a "fresh" 70% on Rotten Tomatoes. However, only ten reviews are available, so a "consensus" has not been reached (all but the two most recent are in Spanish). IMDB's plot synopsis:
Toto was born the runt of the litter. But, when an evil rancher threatens to destroy his home and his family, Toto must go from a timid young "chicken" to a brave and scrappy rooster. Toto and his friends (must band together on an egg-citing adventure that will prove that big surprises can come from little packages.