Furries and the 2011 Tor.com Readers’ Choice Awards
Award-winning sci-fi author John Scalzi used a kitten campaign to win a poll by prominent SF publisher Tor, for his short story Shadow War of the Night Dragons: Book One: The Dead City: Prologue.
For those unfamiliar with Scalzi’s story, its origin can be traced back to our Best SFF Novels of the Decade Readers’ Poll and the subsequent data it generated in regards to most used words in fantasy titles. We joked that “Shadow War of the etc etc etc.” would be a powerhouse of a fantasy tale and lo, John Scalzi made our dreams come true a few weeks later.
This reminded me of UK humor writer Alan Coren. In the 1970's, he noticed that the most sold books at the time were about golf, cats, and Hitler. So he published this book with an unforgettable cover.